Friday, October 11, 2013

First World Complaint

This picture exemplifies a trend in product development that can only be deplored by sensible consumers everywhere:




On the right is a bottle of Desperados, a delicious beer available here that is rendered all the more delicious by the addition of just a tiny soup├žon of tequila. The pleasure of a nice chilled Desperados can be even further enhanced by the addition of a slice of lime. A fact apparently not lost on the manufacturers, because the related product, shown on the left, does indeed involve the addition of a little lime to the mix.

If only they had stopped there, the only debate would be about the relative merits of fresh lime versus added "lime" flavoring. But this debate turns out to be purely academic. Because, as is so often the case, SOME GENIUS IN MARKETING JUST COULDN'T LEAVE WELL ENOUGH ALONE. No, they had to go ahead and add MINT to the whole concoction, thereby entirely wrecking the delicate interplay of beer, tequila, and lime on the tastebuds and MAKING THE WHOLE THING TASTE PREDOMINANTLY OF MOUTHWASH.

Enough already! We don't want chocolate-wasabi rice Krispies, or beetroot-peppermint corn chips.
Sometimes less really is more.

Thank you for your attention.

/rant.

5 comments:

  1. You had me outraged enough at "mouthwash." Beetroot-peppermint corn chips, however, has me completely horking.

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  2. Gina Bear stole my remark; I thought the corn chips sounded great. Instead, I'll go with you on the mint. A terrible use of an herb that used to grow in my back yard to be used with sweet tea.

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  3. I have enjoyed mint with my tequila, and chased it with beer, and will meet you with your choice of weapons in the Bois de Boulogne as soon as you send me my tickets.

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    1. Mint is for lamb and toothpaste. As a matter of principle, I do not allow myself to be embroiled in duels with individuals whose motives for desiring conflict stem only from deficiencies in their own gastronomic education. Anyway, my credit cards are all maxed out from all those "intellectual" lap dances I paid for at the Moulin Rouge. Tant pis pour vous.

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  4. Even The Eagles Wouldn't Have Pulled This...November 14, 2013 at 3:54 AM

    Lambs are for postcards and plaintive appeals by animal rights organisations for cash, mint is for mojitos. See, I was properly upbrung. Still wish they'd stop turning beer into a test lab for wannabe gourmet chefs with newfound herb garden.

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