Why, I'm glad you asked. He is Hervé Le Furet (Hervé the Ferret).
A glance at his website
http://www.lesfurets.com/herve-et-lesfurets
suggests that we know him better as the Geico gecko
Hervé is the porte-parole for the lesfurets.com (ferrets.com) insurance company; he is as ubiquitous in French TV commercials as the Geico gecko is in the U.S.
It is unclear whether the caveman has his equivalent in French insurance pubs:
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